STARTER KIT
Business and Management.
When you read this page, you will see topics related to business. I organized this article into several issues. In the beginning, I presented what a business is and what its activities are. Then, the following section discusses starting a business and how entrepreneurs play a role in business activities. The following topics are business organization and its types, organizational objectives, business environment, and business growth.
At the end, you will find sub-topics related to the four main business functions, including marketing, human resources, operations and finance.
What is business?
Business refers to organizations or activities dealing in producing goods or providing services. Businesses play a vital role in our life. They exist to fulfill our needs and wants, and demands can come from individuals, companies, organizations, or governments. They may be profit-oriented, or they may not.
INTRODUCTION TO BUSINESS MANAGEMENT
- The Role of Business and Business Functions
- Sectors Where The Business Operates
- Starting a Business: Entrepreneurs and Their Roles
- Organization and Business Ownership – Types of Business Organizations
- Business Objectives
- Business Stakeholders
- Business Environment
- Business Size, Economies of Scale, and Diseconomies of Scale
- Business Growth and Integration
- Globalization and International Business
- Competitive strategy
MARKETING
- Introduction to Marketing
- Product Orientation vs. Market Orientation and Commercial Marketing vs. Social Marketing
- Marketing Objectives, Strategy, and Ethics
- Market and Its Features
- Consumer Behavior, Customer Service, and Customer Satisfaction
- Marketing Planning
- Market Targeting and Market Segmentation
- Market positioning, Target Marketing, and Product Strategy
- Sales Forecasting and Market Research
- Marketing Mix: Product
- Marketing Mix: Price
- Marketing Mix: Promotion
- Marketing Mix: Place
- Marketing Mix: People, Process, and Physical Evidence
- International Marketing
- Internet Marketing
