What’s it: A budget brand is a brand that puts a low price as its selling point and, therefore, often has low quality. When you buy them, you pay a small price and get standard functionality or service.
The most common examples are services in the tourism industry, such as hotels and airlines. When you pay for a budget hotel room, you get an affordable price with standard comfort and cleanliness. There, you won’t expect the same level of service or comfort that you find in luxury branded hotel.